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Head of Marketing

£42k + Benefits

Head of Marketing

Our client, based in Harrogate is currently looking to appoint a Marketing Manager to join their team on a full time, permanent basis!

  • Full Time
  • Harrogate
  • This position has been filled

Description

Our client, based in Harrogate is currently looking to appoint a Marketing Manager to join their team on a full time, permanent basis!

We have created a new role for an experienced, strategic Head of Marketing to lead the business in to it’s next phase of growth. You will have 1 direct report and work closely with the Client Solutions, Client Manager and Business Development teams. You will be responsible for leading and delivering results for all aspects of marketing as a small and focussed team.

 

Your duties will include:

·       Full responsibility for Marketing budget

·       Creation and implementation of the overall Marketing Strategy with consistent messaging aligned to our strategy and values and presented to the Board of Directors

·       Design and development of the company’s digital marketing strategy, including:

·       Develop and grow awareness of the brand and services through management and implementation of appropriate web, digital and social media campaigns.  Including organic and paid-for such as SEO, PPC, Google Adwords

·       Lead generation campaigns targeted at every stage of the customer lifecycle including evaluation

·       Creation of multi-media content and Insights about our services and hot topics

·       Plan, implement, measure and report the performance of all marketing campaigns

·       Where appropriate utilising carefully selected outsourced partners

·       Create campaigns to promote new and existing services to our current customers, prospects and leads via CRM.

·       Design and produce all POS Materials, support the development of sales presentations and literature and creative marketing collateral

·       Completion of applications for appropriate Business and Industry awards

·       Research, validate and develop appropriate external speaking opportunities

·       Design and marketing of all company events and conferences

·       PR & design agency relationship management

·       Research and resourcing of all design and development of marketing software

·       Selected competitor Analysis with particular reference to pricing, presentation and promotion

 

Desirable Skills / Experience

·       Minimum of 5 years marketing management and influencer/partnerships experience or previous experience in a similar role involving marketing strategy and leadership

·       Experience working in the global B2B for training, people development, consulting or professional services with a digital focus is highly desirable

·       Strong project/people management skills; ability to juggle multiple projects at a time and self-prioritise workload.

·       Experience in delivering successful marketing campaigns

·       A keen eye for detail, experience of creating presentations, sales collateral and campaigns

·       Analytical skills and experienced in creating reports to analyse the effectiveness of campaigns

·       Solid copy writing skills

·       Experience in SEO, PPC and Google Adwords is desirable

 

As Head of Marketing, you will play a key role in the business bringing fresh ideas, sharing knowledge and skills. You will design the marketing plan and execute the delivery of campaigns to attract and retain customers.  You will be Self-motivated, take your own initiative and ownership for the success of campaigns, demonstrate Passion, Creativity, Energy, Resilience and be a Team player.

 

Salary – £38k – £45k DOE + excellent benefits package including:

·       Excellent, modern working environment in newly refurbished offices with limited on-site parking

·       Genuine career development as the company grows and diversifies

·       Starting with 23 days holiday plus 8 bank holidays and incrementally increasing to 30 days plus bank holidays.

·       Perkbox subscription, pension

·       Quarterly team/fun days

 

Interested? Email your CV to Emma at EM Recruiting TODAY!